Posting shouldn't depend on memory.
Manual sharing made reach unpredictable, even with a large employee network.
CUSTOMER STORY / NES FIRCROFT
200+ people.
200+ people.
45 countries.
One consistent brand.
A global workforce solutions business needed Marketing to reach further without losing brand control — and its people to build stronger professional profiles. Here's what changed with Paiger.
REAL PAIGER CUSTOMER STORY
NES FIRCROFT
Global workforce solutions
One Marketing team. Hundreds of personal networks. RESULTS REPORTED BY NES FIRCROFT
200+Paiger users globally
45Countries in the programme
+6%Website traffic increase
InboundContractor enquiries from employee posts
These are results reported in the NES Fircroft customer story. The +6% figure describes the programme's reported website traffic change, not a guarantee of future results.
THE CHALLENGEGreat company content.
Great company content.
Not enough people sharing it.
NES Fircroft operates across technical and engineering markets worldwide. Marketing had content worth sharing, but distributing it depended on busy consultants remembering to post. Keeping that content relevant and on-brand across a large international team was difficult.
One brand. Many markets.
Global distribution made brand integrity and coordinated messaging difficult to maintain.
Employees needed something worth saying.
Team members wanted to stay visible with relevant content, not just reshare the company page.
IN THE WORDS OF NES FIRCROFT
“We can now distribute content effortlessly across our global team, ensuring consistency and brand integrity.”
Vicki Codd · Group Marketing Director, NES Fircroft
THE APPROACH
Marketing creates the consistency. People create the reach.
Paiger gave Marketing a central content workflow and a way to distribute company updates and job adverts across consultants' networks. Posts could be shared on-brand and on schedule, reducing the manual effort of keeping hundreds of people active.
Teams could maintain an individual presence, while reporting gave Marketing visibility into which content was resonating.
Central content workflowBrand consistencyEmployee distributionEngagement visibility
THE VAULT + BROADCASTPaiger · Real product
THE HUMAN RESULTPeople weren't just sharing posts.
People weren't just sharing posts.
They were getting noticed.
The case study reports that regular, relevant posting led to direct contractor enquiries for individual consultants, alongside wider website traffic growth.
“I've received enquiries from contractors who noticed my frequent, relevant posts.”
Chloe Durkin
Managing Consultant, NES Fircroft
YOUR PEOPLE. YOUR BRAND.Give your people a voice.
Give your people a voice.
Give your brand more reach.
See the personal-brand tools, content workflows, video studio and reporting working together.